NICK BAINES
copywriting
From developing emerging brands, to giving established ones a new lease of life, I’ve created slogans, straplines and tone of voice for everything from big screen talent agencies, to global DTC brands.
But there’s also a whole heap of other stuff too. I’ve been drafted in to produce a number of print publications from journals to coffee table books all in the name of marketing and brand placement. Writing advertorials that are effective and measured, as well as producing content that tells the kind of stories people can’t help but share.
At this point, I’ve also got a pretty hefty portfolio of email marketing campaigns under my belt. I’ve written them for big household names, as well as niche little brands making quiet fortunes.
Whether you’ve got a brief and just want a writer, or need some persuasive copy for direct mail, print ads, or social media scripts, get in touch to see if we’re a good fit for each other.
content strategy
Got a brief, that’s fine. But sometimes it’s defining the purpose of your content that gets overlooked. Figuring out what it is we want to say, how we want to be perceived, and how we build momentum to be best understood.
Everyone wants to talk about content these days, but few consider actionable plans over the long term. If you want to build out a wider plan of action, or need support in developing an existing one, let’s play.
COPYWRITING
CREATIVE DIRECTION
CONTENT STRATEGY
Over the past 20 years I’ve been putting copy and creative together for a chunky list of brands and agencies across the UK, Europe, and North America.
From writing about food and travel for newspapers, magazines, books and websites, to work throughout traditional and new advertising, my experience is extensive.
If you think you might want some help with a project, probably best we talk it over…
CREATIVE MANAGEMENT
Ideas are great, but actioning them can be difficult, aligning expectations even more so, and getting them across the finish line, harder still.
As well as bringing together creative with purpose on a freelance level, I’ve spent a lot of time managing the creative arm of businesses - the conduit between corporate needs and creative prowess.
Whether it’s overseeing a one-off project, or regular check-ins on marketing progress, it’s the essential role of keeping the train on the tracks, and deadlines met. If you’d like to talk about creative direction, consultancy or management, drop me a line.
