Lidl
I was contracted in to Lidl to produce the content structure and copy for two Christmas magazines that were inserted in several weekend editions of UK newspapers, including The Sunday Times.
The brief for these magazines included a specific range of products that had to be grouped effectively, as well as key messaging the brand was keen to voice.
Put together during the summer of 2013, these two promotional magazines were inserted into the dominant weekend newspapers in the UK. I was contracted in to Lidl to produce flat plan pagination, tone and structure to the magazines, as well as producing and editing all copy, including recipes, interviews, articles and op-eds.